Sanita manufactures and distributes personal care hygiene disposables, household tissue and plastic consumables, catering foodservice disposables, janitorial supplies, and medical disposables for Europe, the Middle East, Africa and Asia.

COM FU has been working with Sanita on an on-ground activation in the form of a competition, supported by a microsite where users register and add a special tracking code to enter a draw. The system tracks users' registration and generates data in a given database to keep track of the results and submissions.